April 27, 2006

Putting the "Ick" in Geriatric

I saw that Cialis commercial last evening in which the older couple are enjoying the full second flowering of their lives. They're rich, cultured (but still spontanious and quirky!) and in perfect harmony with each other.

Evidently, ol' Gramps has just popped his pill because they're just slipping up the stairs when the doorbell rings and - surprise! - it's the kids and grandkids come for a visit! The rest of the commercial features Gramps and Gran sporting with the youngsters, bonding with their own offspring and.....and....making expectant little faces at each other that say, "As soon as we get rid of these people, it's party time!"

As Malcom Reynolds might say, I find this a might creepifying.

I suppose there really is a clinical condition called erectile dysfunction. But I also strongly believe that ninety-nine out of a hundred men who think they have it really don't. If you're too old, or too out of shape, or too drunk, or too stressed, or too just whatever to, er, perform, that ain't "E.D.", it's just a by-product of your condition. Vanity drugs like Cialis or Viagra simply cause the body to steam-roll right over these other factors. That isn't right.

By the bye, I'm guessing the main market for Cialis isn't the loving older couple who just need that little bit of extra help to rekindle the bliss of their youth. I'm guessing instead that it's primarily middle-aged men working hard to keep up with the trophy bimbette twenty, thirty or forty years younger than them.

Posted by Robert at April 27, 2006 07:15 AM | TrackBack
Comments

I think that the market also includes 20ish year old types who just want to party like rock stars all weekend.

And I agree: creepy.

Posted by: RP at April 27, 2006 08:57 AM

It does also include diabetic men who are suffering from neuropathy and restricted bloodflow as a part of their condition. So there really is a medical use...and you make it sound like partying like a rock star is a bad thing?

Posted by: beth at April 27, 2006 03:54 PM

It is if you end up in the swimming pool or drown in your own vomit.

Posted by: Brian Jones & Keith Moon at April 28, 2006 12:06 PM

Oh Amen girl! Heaven forbid if the old man can't keep up with the bimbette!

Posted by: Michele at April 28, 2006 05:07 PM

Actually, most of my male patients taking these things are married with ED from Diabetes or from prostate surgery.
Most are married (one has a regular girlfriend and a twinkle in his eye...).
When used for these patients, it is treating a problem, i.e. medicine.

Posted by: boinkie at May 2, 2006 09:26 PM
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