Random Observation for the Day

Lately I've been subjected to numerous advertisements from various brokerage houses regarding 401K consolidation whilst watching the news.

These ads are, obviously, targeted toward those lovable, yet annoying, narcissists, the Baby Boomers.

Yet this got me to thinking.

You have to wonder at how really unique and interesting and intelligent this particular generation is when some marketer decides they are such chumps for nostalgia that all the effort they need to expend to get one of these said chumps to switch to Fidelity is to show a lava lamp and play the Zombie's Time of the Season in the background.

I'm sure if Fidelity were able to throw in a free doobie for every 401K rollover, they would have pulled the ads already due to overwhelming demand.