Rubbernecking

God, this whole Tom Cruise brouhaha is just like watching a train wreck happen.

This morning we have the news that the Tokyo premiere of War of the Worlds has been cancelled because "{...}a lack of measures to protect film stars during their appearances before fans and to prevent people from illegally recording the film during its showing.{...}"

In light of this post by the always effervescent Sheila, I'm thinking it wouldn't be out of line to shout, "Liar Liar, pants on fire, hanging from a telephone wire!" at the studio executives.

{...}What is fascinating about that Times piece is that it confirmed for me my own suspicions that all is not well in Cruise's La-La Land. The people working for him, as well as the studios, and the producers, are not "okay" with this new Cruise. He's been forgiven and pampered for years, and now suddenly we all have this "No comment" stuff? This is a terrible sign. (I mean, I'm not comparing this to an actual world-tragedy, please don't misunderstand me. I'm just talking about in the context of show biz shakedowns - this is pretty huge.) Like I said, I am WAY too interested in this. But I think Tom is, as we speak, going overboard with the Scientology thing, and people are not happy about it. The quotes from the guys at Paramount were particularly telling. They didn't like that Tom was going all bat-shit Scientology when he SHOULD be promoting his new film. Cruise seems to think that just showing up means promotion. But damn - his leaping about on Oprah's couch like a gibbering Dianetics-stoned chimp has taken away, definitely taken away, from the building excitement for his new film ... and so now, Paramount feels compelled to cut back on Tom Cruise's appearances. Like ... Tom Cruise is legendary for being unbelievable and tireless about promoting his own films. It's one of the things he's known for. So many actors get burnt out on that stuff really fast, but Tom Cruise has always seen it as part of an actor's job, part of being a collaborator. This has been one of his highly likable and professional qualities. And now? His presence at the junkets is now seen as a liability to the success of the film. People, this is HUGE news.

I can only imagine that the Scientologists themselves (the ones in the upper echelons - the really cynical con-artist ones) wish he would just shut up as well. And I can only imagine his agent, his manager - watching this new open "sharing" and wincing about it. Unless they're Scientologists, too. His sharing about this organization has definitely morphed into a different animal, his protests notwithstanding. He has not "always talked about Scientology". No, he has not. Not to this degree. Not to this insane degree.

And now - this is incredible - the studios are having none of this. They are saying "No" to Tom Cruise. They are actually allowing him to have all this bad publicity. Tom Cruise almost NEVER has bad publicity. But now, there are a lot of people making comments anonymously because they fear retribution. Amazing. Tom Cruise is in trouble.{...}

I'm not buying the security excuse for cancelling the Tokyo premiere. Security is security is security: if you've got the coin, you can hire the best, and there is no doubt in my mind that between Tommy Boy, Paramount and the distributor, they can afford the best. Neither am I buying the "we're afraid of internet pirates" excuse either. First off, how stupid would a pirate have to be to try and videotape during a premiere? Second, the Japanese aren't notorious for this sort of thing; the Chinese, however, are. If the premiere was in Bejing or Shanghai or Hong Kong, yeah, I'd say that this is a legitimate excuse. But the premiere was scheduled for Tokyo, not Beijing, not Shanghai and not Hong Kong. Third, recent evidence seems to point to the conclusion that the movie studios are finally using BitTorrent and other P2P file sharing services as a viral marketing tool. A time-stamped copy of Revenge of the Sith makes it to BitTorrent? Before the release? Puh-leeze. That's covert marketing if I've ever seen it. I wouldn't be surprised at all if Paramount didn't release some form of War of the Worlds to a BitTorrent service to try and get the word out on the film. Furthermore, if Paramount and the distributor are really embarrassed about Tommy Boy's recent behavior, if War of the Worlds made it to BitTorrent before the release later this month, well, that would be a big tip-off to me that they're trying to find alternative ways to increase the buzz on this film without having to resort to sending Tom Cruise on press junkets. Sheila's right on the money here.

Interesting stuff. We'll have to see how all of this works out.

Posted by Kathy at June 4, 2005 12:43 PM